While people's suggestions are great if you are always inviting the alumnae to an event where you are asking them to do something other than just attend and enjoy themselves (i.e., anything with "help" or "assist" in the same sentence as "can you come") they aren't going to want to come very often.
Try inviting them to something and not asking them to do (or give) anything except the time that they are giving up to attend.
And my biggest pet peeve as an alumna: ALWAYS give advance notice to the event. And that doesn't mean an email the week before......
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