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I suggest creating a Power Point presentation of the most important things you want the guys to learn from the book, and presenting it at chapter meeting, officer training, rush workshop, or some other important event.
People have enough reading to do for school, I wouldn't give them required reading. They most likely wouldn't read it anyway. If you present it in some concise manner, then they have the opportunity to learn from the book without having to read the whole thing.
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