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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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Old 11-18-2007, 06:43 PM
33girl 33girl is offline
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Just for everyone's info - this campus has 5 local chapters (which are older than the nationals) and 5 NPC chapters.

Deephergirl - I'm a Clarion alum and I think they're having the same problem with getting prospective members to come to "events." You all (as in all of the chapters on campus) need to learn how to open rush. Open rush does NOT need to consist of elaborate parties with themes that take forever to plan - open rush should be laid back things like inviting girls over to the house, inviting them to go to Applebee's or something like that with you, inviting them to go w/ you to see a campus speaker - things like that. It should be "hey, I like you and want to hang out with you whether you pledge or not" rather than "OMG PLEASE PLEDGE US NOW." Rushees can tell when they're just being used to get numbers up. If all you talk about every time you see someone is pledging, she's going to be annoyed with you and even if she DID have the thought in her mind, she's going to say forget it. The key is getting her so comfy that SHE asks YOU how she can join.

I know you've probably heard the 5 step model of rushing - it is valid, but it takes more than 5 minutes. Sometimes it can take a year for a girl to decide she wants to do it.
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Old 11-18-2007, 07:26 PM
KSUViolet06 KSUViolet06 is offline
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Quote:
Originally Posted by 33girl View Post
The key is getting her so comfy that SHE asks YOU how she can join.

I know you've probably heard the 5 step model of rushing - it is valid, but it takes more than 5 minutes. Sometimes it can take a year for a girl to decide she wants to do it.
I agree.

I found a list of the steps from Beta Theta Pi's national website:

http://64.233.167.104/search?q=cache...lnk&cd=1&gl=us:

Note: Since the Model was developed originally for fraternities, the steps use the terms "pledge" and "rush" iinstead of "new member" and "recruitment."

The 5 Step Model of Recruitment


Step 1. Meet Them:

Most of the people that we should be recruiting, we already know. We meet people naturally through class, friends, sports and other campus involvements. We don’t meet people through posters and fliers, so why do we depend on them for Rush?


Step 2. Make Them Your Friends:

Fraternities are based on friendship. Our founders were friends with similar ideals who created the organization to be a vehicle to improve our lives. Instead of choosing people we don’t know to share our values, ritual and secrets, why not choose our friends? Don’t take chances with people who could ruin your organization when they become members. Create brotherhood and sisterhood among friends. It is what’s worked for over 100 years!!


Step 3. Introduce Them to Your Friends:

The key to recruitment is going from Step 2. to Step 3. We need to turn our friends into members. People join people. Helping your friends in the chapter to befriend the prospective member is what makes recruitment work.


Step 4. Introduce Them to Your Organization:


Rush can fit very well into Step 4. This means we need to recruit people BEFORE they come to Rush events. When they are already our friends the events aren’t fake and superficial they are…fun!


Step 5. Ask Them to Join:

If you sold cars for a living you wouldn’t limit the days you worked to two per year! So why do so many groups limit the number of times that they give bids?! Continuously invite great people to join the next pledge program scheduled. Change system-wide rules that are too limiting and unrealistic. They are based on fear and the end result is less Greek unity and lower membership totals.



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Last edited by KSUViolet06; 11-18-2007 at 09:41 PM.
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