I was told, many years ago, by a national officer that we were the first to have graphic standards. If true, maybe we instigated all the branding. I know part of our graphic standards includes lavender and white vertical stripes. We even were encouraged to use it during rush. So we had the walls of our rush rooms covered in lavender and white covering. I was not a fan but I think it could have been due to traumatic wallpaper I had as a child.
Also, our "Bringing Sisterhood To Life" has
always made be think of GE since their old slogan was similar.