What do you admire about other GLOs public relations?

[ForeverRoses]

I've got a positive PR item! I love how ZTA has their letters on all of the Race for the Cure Shirts (at least around here). I know it is their philanthropy and everything, but it is great PR as well.
At the last Race, I remember several people wondering what ZTA was, and when I told them it was a sorority they were impressed that they were so involved with the Race. It not only made ZTA look great, but it put all sororities in a more positive light (the race was in April and that was around the time the whole DZ/DePauw thing was blowing up).

[adpiucf]

I have a marketing background, so I am pro-branding.

However, I think that most of the people involved in this process for sororities have absolutely no business doing so. They don't know what they are doing, and they are not being advised as to the basics of print and interactive design standards-- which are pretty universal.

If you're going to brand a national non-profit organization, spend the money on a reputable design and branding agency, and not on "volunteers" to play around on Corell Draw. Those involved in the approvals process for the sorority should be limited. When you allow too many cooks in the kitchen, you end up with a confused message.

[tld221]

Originally Posted by 33girl

The ex works in graphic design and always jokes about the "universal corporate logo" - an elongated circle/oval in the right hand corner of the page. Once he pointed it out, I couldn't BELIEVE how many things I saw that contained it.

I was going to put a thread on here to match the 26 NPCs with their new "mission statements" (another new thing that I'm not a fan of) to show how ridiculously alike they all sound.

you have an example of this universal logo? im interested to see. off the top of my head i'm thinking of Nabisco packaging.

Originally Posted by adpiucf

If you're going to brand a national non-profit organization, spend the money on a reputable design and branding agency, and not on "volunteers" to play around on Corell Draw. Those involved in the approvals process for the sorority should be limited. When you allow too many cooks in the kitchen, you end up with a confused message.

bwhahaha, people are still using Corell Draw? man...
(whatever i tend to make edits in MS Paint, so who am I to judge?)

[AlphaFrog]

Originally Posted by tld221

you have an example of this universal logo? im interested to see. off the top of my head i'm thinking of Nabisco packaging.

Top left of this page.

[tld221]

Originally Posted by AlphaFrog

Top left of this page.

bwhaha oh... right.

(maybe we need a logo overhaul? not that im volunteering... unless you want something fashioned in MS Paint, in which im kind of a big deal)