Quote:
Originally Posted by AlphaFrog
I believe for ASA, it's all of those. And actually, it's hard to explain without remembering the actual Greek words (I have them written down at home, but I don't have them memorized), but the actual Greek words for Aspire, Seek, Attain also spell ASA with the Greek letters.
|
Aspire, Seek, Attain has been our motto and open meaning since at least 1914, if not earlier. You can see the Greek words spelled out on our crest (I don't have a book with me and I'm not going to attempt it phonetically). We were using "Developing Women of Poise and Purpose" as a branding catch-phrase, but it seems to be not as prominent lately (thank God). It just seems like everyone is using 3 word catch phrases and copying (yeah, I said it) off us and AST - and sometimes even using the words we have been using in our mottos for forever! It just irritates me, probably because I'd guess a lot of these PR firms that are creating the "brands" aren't staffed by Greeks and they have no idea of the gravity of the things they're doing.
The ex works in graphic design and always jokes about the "universal corporate logo" - an elongated circle/oval in the right hand corner of the page. Once he pointed it out, I couldn't BELIEVE how many things I saw that contained it.
I was going to put a thread on here to match the 26 NPCs with their new "mission statements" (another new thing that I'm not a fan of) to show how ridiculously alike they all sound.
So, to sum up - NOT a fan of the branding that's going on, partly because of the above reasons and partly because it's so generic. I doubt it does anything to help people who aren't Greek know which group is which.
Threaded Mode
