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For fraternity men, how about those drawstring gym bags (like the Nike ones)? I know they can be screenprinted with your house's letters. Guys would probably find those super useful for running errands on campus, going to the gym, intramurals, etc. They're pretty inexpensive, too.
My Pi Phi chapter puts together a booklet to give to our new PC. Every active designs and submits her own pages filled with her pertinent information, a family tree, hobbies and pictures. It helps our pledges learn about the girls in the house and also is a great reference when they start thinking about big sisters.
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