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Ours used events themselves as PR sometimes.. We would hold Greek 'open houses' in freshman dorms throughout the fall semester with a specified number of members form each chapter. They would chat with freshmen as they were coming and going and would talk up Greek life and recruitment. We also had special events and presentations during orientation week for freshman and their parents about Greek Life.
We rely heavily on word of mouth though and sorority women recruiting girls to go through formal so they could have more of a selection. there were also flyers and stuff too. If you have any campus announcement boards (like online or in a student center) you might want to post info there.
A cute idea I know some fraternities do is to distribute buttons with their letters for PR. Instead of letters, you could have something panhellenic like "ask me about sorority life" or 'Go Greek" or something catchy to hand out and have sorority women wear them on backpacks and stuff.
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