ebay...

[dever860]

Originally Posted by GammaZeta

Offensive to who? To you, probably. But you are not the target audience.

Today's recruitment is nothing more than marketing. You have to do what gets attention and appeals to your target audience.

The target audience isn't older alumni, or parents. The target audience is the 18-21 year olds that sit behind them at class, or see them walking on campus.

A funny, or to some offensive, shirt stands out. It is branding. You have to compete with not only the other greek groups to get recognition, but also other marketing tools.

A college campus is overloaded with marketing schemes. If the t-shirt helps to get attention and helps recruitment, more power to them.

Thats all fine and good but it depends on what perspective you take. If you are a potential Associate Member cool looking shirts with funny slogans are great. Where does it stop though? A lot of it has to do with how others, non-greek non-perspective members, greeks, sorority's, parents, alumni, teachers, and administrators see them. Getting new guys is half the battle, the other half is politics. No one is going to take you seriously if you fit the stereotype as typical frat guys who just want to drink and get laid. Perhaps I am putting too much emphasis on shirts, but that kind of attitude is detrimental to greek life as whole. "As long as it gets new guys, who cares?" Yea its all marketing, but you aren't just marketing to perspective members. I'm surprised someone who is having a problem with putting off a good image in Amherst would take that perspective. There is a reason the town doesn't like Greek's, perhaps a unwillingness to change their attitudes, and of course, bad marketing.