Here are some color references for America.
Red………….excitement, strength, sex, passion, speed, danger.
Blue…………(most popular) trust, reliability, belonging, coolness.
Yellow……..warmth, sunshine, cheer, happiness
Orange…….playfulness, warmth, vibrant
Green………nature, fresh, cool, growth, abundance
Purple…….. royal, spirituality, dignity
Pink…………soft, sweet, nurture, security
White……… pure, virginal, clean, youthful, mild.
Black.……… sophistication, elegant, seductive, mystery, sexual
Gold……….. prestige, expensive, elite
Silver ……… prestige, cold, scientific
This also means that color affect shopping habits. Red-orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.
A great exercise to experience this – visit large company web sites that have spent the funds on this type of research. Try McDonalds (
www.mcdonalds.com -- bright red) or Wendys (
www.wendys.com -- brownish red). Jaguar (
http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high incomers with a view on sophisticated.
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