Nice article about the founder of Benefit Cosmetics - an IU Theta!

[ThetaSis2GPhiB]

I sat next to the San Francisco Alumnae Chapter delegate at Grand Convention last summer.

During a break, we talked about the cute brown and blue Vera Bradley ID cardholders that each attendee received...along with the current Vera Bradley catalog of course! ;-) We talked about a possible Theta/Vera Bradley connection. Other than Vera Bradley being based in Indiana, the 2 of us did not know of anything else. Maybe someone here could enlighten us?

But I digress...the SanFran delegate then told me that she works in advertising for Benefit Cosmetics and that their founder is a Theta. I had not known that prior. So we chatted about Benefit and their products for a bit.

Then I asked if Benefit's founder had considered any promotional tie-in with Theta, especially at GC (like Vera Bradley had). She said it had been discussed amongst the decision-makers and they were in favor, but it just didn't come to fruition in time for GC. I did mention that it would be great if it happened for GC in 2008 and then I said "hint, hint." She laughed but agreed.

Guess we'll know come Summer 2008...!

Happy St. Patrick's Day everyone!