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To me, it is definitely worth giving the new members a tote bag with letters. You could look at it as a double investment. It is both a new member gift and great pr for the chapter. I know for most sorority new members at UCF, when they were given a tote bag they usually started carrying it to every single class and their letters were seen all over campus.
At UCF, it seemed like a lot of girls just barely afforded a sorority and most had to work for it, so the girls just couldn't go out and buy a lot of letter tees after bid day. Those bags really got a lot of use and were a great way to establish the sorority's presence on campus.
Crafts are a great idea, and Kappa used them a lot. Wooden photo frames are very cheap at Michael's, and they have a lot of cute prepainted wooden cutouts. I know I've seen lions and several other sorority symbols. Buy that and some paint in your colors, and you've got a present and a fun activity for bid day.
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