Kappa Delta branded

[kddani]

okay, your title had me really really concerned that some KDs were going out and getting branded (i.e. burning a KD on themselves to form a scar)

Whew.

[trojangal]

I got my Angelos last week, and was really excited to read about the changes. I had to attend a meeting this weekend in Ohio, and was able to use the new KD website and their new branding as an example of how organizations can stay with their core values while taking on a more contemporary look. A KD sister of mine was thrilled to see some of this as her role will be in communications and graphics design in our organization!

[Stef the Pef]

So do the branding changes apply to just the national site or to chapters' specific websites? I always thought it was neat to see how different chapters presented themselves online, so I'm not sure a uniform chapter site design style is such a good idea.

--kinda confused, and sans latest Angelos

[DaffyKD]

Originally Posted by kddani

okay, your title had me really really concerned that some KDs were going out and getting branded (i.e. burning a KD on themselves to form a scar)

Whew.

Dani,

I had the same first reaction!

DaffyKD

[KDAngel]

Yeah, I'm not really sure either. When I read ALL the details, I think there will be a place that all chapters are represented online (I know Chi-Omega does something like that now). It may just be news and pictures, or it may be a way for nationals to regulate sites. I just posted to see what other people thought or knew about it.

[Emory Kappa]

Just a quick crash ... that is a very pretty logo! The website is beautiful too.

Kappa went through a similar process a few years ago when our new logo and the "Tradition of Leadership" tagline was introduced. You're right, the graphic standards are really overwhelming to read. In practice it's only the communications department at HQ that follows them 100%.