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IMO, it's just a movie. A work of fiction and while I understand it may associate Black Fraternities and Sororities with stepping, black people aren't so simple that we can't differentiate fiction from real life... and believe it or not, there are some people who can go see a movie just for entertainment purposes without trying to connect what they've seen to real life
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But with mounting legal costs due to incidents of hazing, I'm not surprised that the BGLO's are taking whatever steps necessary to protect the image and reputation of their organizations. Plus, the issue here is about intentional fallacy - what the creators intend is often different than how the general public perceives it. If people take away from the movie that BGLO's are a form of sancitioned "gang", then this will have a negative impact on the actual organizations. The letter from the Alphas' president was clear about their disapproval linking the organization to a movie about and/or dealing with gang culture. This point alone deserves consideration from the movie producers, not to mentio the trademark infringements.
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