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I think this happens in sororities when a group consistently has issues with recruiting and retaining members.....image is not just how women look, but also how they act and, in the case of sororities, how they represent the values of the organization. From what I understand, grades are considered, involvement in other organizations is considered, as is ability and willingness to recruit the kinds of members that will sustain a chapter.
Membership review, at least from what I have seen, frequently comes about when the women in the chapter are not having or offering a quality experience.
It is a means to an end...and the hope is that the end is a stronger, thriving chapter.
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