Marketing an Event on a Small Budget

[kathykd2005]

Originally Posted by adpiucf

Any success stories or suggestions of marketing a gala or homecoming-oriented weekend to your alumnae association with virtually zero direct mail budget? What can you do with email and web? I'm working with a group 22-45, so they're fairly web-savvy.

Thanks!

I'd definitely go with evite--I know that we use it in my AA in NYC, and it works very well.