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Originally Posted by 33girl
I did not say ANYTHING about buying friends, please reread the post.
Rush is a mutual selection process, not buying and selling. I can't recall the last time I thought about how I would benefit L'oreal or what I could give to them if I bought one of their lipsticks, or if the lipstick would still be there for me 10 years later. And I'm sure L'oreal wouldn't give a rat's rump if their lipstick did anything for me, or if I threw it in the trash the minute I walked out of the store, as long as I bought it.
And I wouldn't want to "sell" anything to a rushee who wouldn't fit in with my sorority, which I haven't seen you touch on at all. That would make both sides very unhappy. Again, I don't think L'oreal would care about that.
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And you are completely missing the point about marketing. Every group markets to a target audience - which each individual group determines their individual target audience (and you can't tell me that each sorority does not have their own way of determining a level of 'acceptabilit' prior to recruitment!). How that marketing is accomplished is up to the individual group and their unique target audience.
You're also misunderstanding the idea of selling that I am referring to - and YES, you are trying to sell something to prospective members (and no, you can't compare prospective members to a cosmetic company!).
These are BASIC marketing principles!
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