Chapter Advisor needed

[preciousjeni]

Originally Posted by Beryana

Do you SERIOUSLY think this has digressed into a discussion about buying friends?! No one ever mentioned the economics of belonging to a fraternity or sorority. What Tom and I have touched on is plain and simple marketing and sales. You are trying to 'sell' new members the benefits of membership in your particular chapter (over all others) and one of the marketing tools is the opportunity of a lifetime of sisterhood. You also realize that it takes longer time to build that deeper feeling than just three times visiting a chapter during recruitment - and even four years of college. HOWEVER, you have people join your organization before that process can even begin - that takes sales and marketing!

I agree and I wanted to comment on what popped into my mind. It seems that for Panhellenic sororities, the bridge is COB/COR where people do have time to experience the sisterhood without experiencing the bulk of the marketing.

But, there's still marketing. For any TNX recruitment activities, we have to consider whom we're marketing to (multicultural sororities are not for everyone) and in that marketing, we have to stress that we are a sisterhood and a business. If we didn't explain the business side, it would be difficult to express why membership requires dues.

If, in our marketing, we can get across the sisterhood and business aspects of the organization, we're less likely to pick up letter-wearers.

[babylyne]

AHHH the letter wearers, that is exactly what we just went through, and now we are lo.oking at some pretty hard times. That is why we are asking for a woman who has "been there, done that" As a 2nd chapter of a somewhat growing sorority we need someone to help us. Or to help us see if what we are doing is getting us anywhere or do we need to completly change directions. We have an Alumnea advisor and it is really hard to go from an active sister to advising and having the major blows that we have had on this past year. We are tired of weak links and drama, we need somone that can see the situation step up and step in to help us. We are working hard but we are spinning our wheels and we want to stop that.

[Tom Earp]

Letter wearers are advertising for Your GLO are they not?

I do not mean just T-or Sweat Shirts.

What about Polo/Golf type shirts with letters on the breast area? Look nice and have a little class.

Why advertise Old Navy, The GAP, Budwieser or Nike instead of your GLO!

As for an Advisor, you never need a Sister/Brother who just graduated from your chapter as they are to close and will act like an Active.

Colleges actually encourage Instructors to be envolved with outside activities and this is a great source. They can also be a great go between the GLO and School. If they are so inclined and become an advisor, they can also be Initiated in the GLO.

Our Present Advisor is a Professor at the College and not only is He now a Member, His son is now his Brother

He is an intragal part of the Chapter and the College so it is good both ways!

[Beryana]

Tom-
What is being referred to with the "letter wearers" are the sisters (or brothers) who are members basically in name only. They don't hold offices and are really not active in the least except for probably just the social functions. The same can hold true for faculty advisors. You have MANY that are just in name only - and don't even come to the social functions much less any meetings!