Wanna vote on something? Do it here!

[Rio_Kohitsuji]

Originally Posted by valkyrie

My choice would depend on what type of customer you're trying to attract. With a name like "The Vulcan Forge," my guess would be that you want to appeal to a Ren Faire/sci fi/D&D kind of person, and so I'd say 10 or 11 would be a good choice. Personally, and I don't think I'm your target consumer, I think 5 is cool as hell. It's kind of retro/stylish/simple/classic/beat/whatever. 7, 8, and 9 look too much like Van Halen.

I also disagree with shinerbock, because apparently that's my new hobby. Seriously, though, a logo can be more than enough in the fashion world -- see Louis Vuitton, Fendi, Kate Spade, etc.

Haha! Actually the D&D-er's aren't our target audience (but you did give me something to think about...). Our target will be male 25-35 (heck, older too!) who are scared to death of the typical jewelry store atmosphere. Right now we're only focusing on engagement rings that are heavy in the customization and light on cost. Why it's the Vulcan is do to the myth and also due to he does all his work in a homemade outdoor kiln, I don't know how else to describe it except for badass, heh.

[kddani]

Originally Posted by Rio_Kohitsuji

Haha! Actually the D&D-er's aren't our target audience (but you did give me something to think about...). Our target will be male 25-35 (heck, older too!) who are scared to death of the typical jewelry store atmosphere. Right now we're only focusing on engagement rings that are heavy in the customization and light on cost. Why it's the Vulcan is do to the myth and also due to he does all his work in a homemade outdoor kiln, I don't know how else to describe it except for badass, heh.

The word "Vulcan" is well-known to most as something from Star Trek, so it could really be misleading and also could turn off a lot of potential customers. Might also want to check with a lawyer (as anyone starting a business should) about any potential trademark issues in using this term.

[Drolefille]

Originally Posted by kddani

The word "Vulcan" is well-known to most as something from Star Trek, so it could really be misleading and also could turn off a lot of potential customers. Might also want to check with a lawyer (as anyone starting a business should) about any potential trademark issues in using this term.

Yeah but it's also the Roman god of well, smiths, blacksmith, silversmith, etc

I think that the name is clear enough and fits his target audience. Almost any Star Trek nerd (myself included) will know where the name Vulcan comes from...

Non-nerds will be less inclined to jump at the Star Trek connection.

[kddani]

Originally Posted by Drolefille

Yeah but it's also the Roman god of well, smiths, blacksmith, silversmith, etc

I think that the name is clear enough and fits his target audience. Almost any Star Trek nerd (myself included) will know where the name Vulcan comes from...

Non-nerds will be less inclined to jump at the Star Trek connection.

I had no idea Vulcan was even a Roman god (i'm not really into that stuff nor have I studied it). I'm just pointing out that the general population associates Vulcan with Star Trek. I don't watch Star Trek and am not into anything like that, but that's what I associate it with. As a business, while you have a target audience, you also want to appeal to as many people as possible. They can do with it what they want, but hey, free marketing opinions here.

[AlphaFrog]

Originally Posted by Drolefille

Yeah but it's also the Roman god of well, smiths, blacksmith, silversmith, etc

I think that the name is clear enough and fits his target audience. Almost any Star Trek nerd (myself included) will know where the name Vulcan comes from...

Non-nerds will be less inclined to jump at the Star Trek connection.

Keep in mind, I've never actually watched Star Trek (or Star Wars for that matter), but my mind goes immediately to either the Roman God or car tires that have been Vulcanized.

[tunatartare]

I thought of the Roman god. No clue what tire vulcanization (is that even a word?) is.

[AlphaFrog]

Originally Posted by KLPDaisy

I thought of the Roman god. No clue what tire vulcanization (is that even a word?) is.

From our friends at dictionary.com:

vul·ca·nize ( P ) Pronunciation Key (vlk-nz)
tr.v. vul·ca·nized, vul·ca·niz·ing, vul·ca·niz·es
To improve the strength, resiliency, and freedom from stickiness and odor of (rubber, for example) by combining with sulfur or other additives in the presence of heat and pressure.

--------------------------------------------------------------------------------
vulca·niza·ble adj.
vulca·ni·zation (-n-zshn) n.
vulca·nizer n.

[preciousjeni]

Actually, I prefer 11.

[kddani]

Ehhh... just saying. Out of that target group, there's a lot of guys that don't like Star Trek and no nothing of mythology. The biz can do with it what they will. Businesses pay 1000's of dollars for this sort of info.

As for the logos, have they tested any out by actually stamping? They're going to have to be very small to fit inside a ring band and would need to be clear. Hence, 10, 11 and 12 would probably just look like smudges and wouldn't be a discernible imprint. I personally like 5, but to me it looks like a purse logo so that may not be appropriate. I think 6 is odd and the V isn't really a clear V as it is closed.

I would really have to say see which actually works when stamped inside a ring. He's also going to need room for a .925 or 14K or whatever. Also, people do like to inscribe things inside rings sometimes, so you may want room for that.