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I'm not secretary--but, our system is effective... so I thought I'd share.
We have three categories of events:
Voluntary-Formals, Movie Nights, Game Nights, Etc.
Vital-You are allowed to miss 2/semester unexcused- Chapter D.'s, some Philanthropy events, Recruitment/Homecoming practices, etc.
Mandatory-You can't miss them at all w/o an excuse-Initiation, Pledging, Formal Meetings, etc.
It works pretty well. What we've found most effective, though, is communicating with our members. Publishing monthly calendars, setting up a chapter-wide e-mail account, having an AIM screen name that can be checked with upcoming events, a whiteboard, announcement sheets, etc. If we keep people in the loop, they tend to come to things!
Hope that helps!
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