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Rudey is spot on. What do you have to offer that the other fraternities does not. Why should they choose you over the other fraternities. Don't say brotherhood, all those other fraternities offer that and more. You need to establish a value added service. Distinguish yourself from the other fraternities on campus. This might be an unpopular thing to say, you're selling a product. the other fraternities are also selling a product. Figure out what exactly you're trying to sell and go from there.
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Spambot Killer 
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