Trying to rebuild my fraternity - techzbt @ Georgia Tech

[RACooper]

If I can may I offer some advice... coming from a very difficult recruiting enivroment.

I know some are going to give you some pretty empty advice like "think positive"... pretty useless when it comes to the recruitment process. Now here in Toronto we've gotten away from the term Rush - because with such small recruitment returns you don't have the PNM come to you, you go after them - ie. Recruiting... once you've settled on some potentials thats when the Rush or weeding-out process begins.

Now as for advice on actual techniques:
- postes, flyers, advertising is fine... but it doesn't really take advantage of your strengths - think of it like an commerical advertising campaign: blanket advertising is so-so, but trageted marketing has a much higher pay-off. So if you have Actives, Alumni, or friends involved in anything on campus figure out a way to exploit that in -whether it means getting involved yourselves in the same groups, or holding tie-in events with sympathetic groups around campus.
- honesty is the best approach; people can pretty much tell when you are blowing sunshine up their ass... so talk about the rebuilding, talk about the oppurtunity to build something great, talk about the chance to be something more than just another Brother.
- like I mentioned at in the beginning, traget your recruitment; pursue the best that you can get. Have your recruiters act as talent scouts not advertisers - identify those people you would like to have as part of your GLO and recruit them. You need to build a star team or strong foundation to ensure future growth... so plan your recruiting accordingly...

Remember sitting back and hoping they come to you hasn't produced satisfactory results - so change it up a little and be more pro-active in the recruitment process.