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just like in formal recruitment, it all comes down to appeal. when groups make presentation for consideration to colonize at a campus, the existing panhellenic, specific administrators of the campus and others attend information presentations by the groups invited there. i would think that things considered would be how well that group would fit onto the campus, what their plan of action is, alumni support and recognition among others.
when npc learns of a panhellenic opening a notice is sent to all npc members and the member organizations, if they are interested, can send material to that panhellenic for consideration. the panhellenic reviews the information, takes a vote and the top "x" are invited to make presentations.
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