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My suggestion would be some way to show that the current culture on the particular campus (ie. binge drinking, drinking games, items that accelerate drinking like ice luges) is harmful. In other words, somehow convey to the students that the current behaviors can hurt or kill them. show how it really can happen to them. I think the college age person thinks they are invincible and "it won't happen to me" attitude is pervasive ... yet a young college women died last spring, due to over-consumption ... maybe showing the metabolic processes that occur when binge drinking occurs ?????
I think the college student should be asking ... why should I care, I know that I drink a certain way and nothing bad has happened to me yet... why will it ?
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