Year round recruitment vs. Rush Period

[Alumnus who cares]

I think my school has set times for actual rush events--the first three or four weeks of the semester or whatever. But I have read several times in articles and journals and such that recruitment is a "year-round" thing. They say that just because your school's designated "rush" period is over, that doesn't mean you can't keep looking for new members. They suggest that your members look for people in classes, sports, activities, etc. and work on introducing them to your house and eventually making them a brother. Personally, I don't know how well this works compared with doing actual "rush" events, but maybe it works for some houses.