I'm not a huge Sanrio fan, but one of my sorority sisters is. She loves Hello Kitty and Chococat. We have a Sanrio store at the mall and she has gotten Hello Kitty and Chococat stuff for her cubicle at work, for her bathroom, for her car, for her bedroom, and for her living room. She has a Chococat background for her computer and a Hello Kitty background for her iPhone. For her birthday last year, I got her a SOPi hoodie with Hello Kitty letters.
My cousin's little girl, who is turning four soon, also loves Hello Kitty. She has two Hello Kitty backpacks, and she had a Hello Kitty b-day party last year.