Quote:
Originally posted by Little E
I've heard this is a common misconception. They do bring in some money, but it is more of a noterity issue. You figure say a couple of million, they still have to provide the scholarship money for the athletes, pay for all their travel expenses, pay for top notch athletic facilities, coaches salaries (often more than the univ pres), and the money goes pretty quickly.
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Not really. Athletes are getting the short end of the stick. They bring in millions of dollars. Take a top team like Duke's basketball team. Each of those players is delaying making millions a year by sitting in that program. The school makes boatloads of money based on ticket sales, NCAA proceeds, merchandising, and builds a strong brand - don't forget how many students come to the school because of the programs. Even with the expenses of someone like Coach K's very high salary, the school comes out ahead by far. IF the school was losing money, breaking even, or barely making anything they would have abandoned these programs a long time ago. The conferences, NCAA, and schools get quite a bit of money off the backs of these student athletes.
For some programs, they say college is better for the athlete to have. In football, it's different from basketball because of size and ability gained in those early years.
-Rudey
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