The motivation for your brotherhood has to start within your chapter. When I was a member of our exec board, we always acted as excited as possible about events that we knew the membership wouldn't express much interest in. You would be amazed at how effective this was. Talk to some of your brothers, I bet they are feeling the same way you are. Once a couple of you realize this, plan a brotherly event with your Social Chairperson. Start talking it up EVERY STINKIN' CHANCE YOU GET. Ask members about it, talk to them about it, etc. The excitement tends to wear off on those around you.
While this is a good instant fix, you also need to look at what it is that is causing the lack of interest in the brothers? Ask them what isn't meeting their needs/expectations. Then ask them how they would like to see this fixed. Often if you just ask for their input, the brothers will become more involved.
Best of luck!!
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