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As a fraternity advisor who has assisted with expansions at several campuses, I’ve been very interested in how sorority chapters recruit versus how fraternities do. Mostly we try to get a cross-section of all 4 classes—heavy on freshmen and sophomores of course. And hopefully a mixture of student activities and maybe sports figures in—and we are always hopeful of including legacies.
This summer at our convention, several of our Field Secretaries who had been recruiting for colonies got into a discussion of what they had observed with sorority expansions. It was VERY interesting, and I’m wading in because it sort of applies here. Some groups they said (and I won’t mention them) “took” a current cross-section of the campus, including, for example, girls representing different races, religions, majors and certainly body types. Some other national organizations, they said, DEFINITELY looked for “pretty girls” to start with, even asking some fraternity guys they’d met to please send any “cute freshmen” who hadn’t pledged other houses to their table. From their discussion it seems evident that if such a “recruiting manual” or whatever Michigan used has any use, it’s during a COLONIZATION, where you get to pick EXACTLY the “look” you want the chapter to have.
This whole thread is very interesting btw—but even as a husband and father of two amazing sorority women, it makes me sad.
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