Whenever it became obvious that it was a marketing/recruitment tool that had that "name brand recognition". Nobody knew "Choose Children" was and it was AWESOME. Let's be honest. Choose Children can't compete when you have orgs on campus that have philanthropies with other BIG names that are very nationally recognized by anyone who isn't living under a rock.
Now that you say that, I do recall feeling underwhelmed (as a rushee) by our philanthropy.
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Actually, amIblue? is a troublemaker. Go pick on her. --AZTheta
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