Phi Beta Pink?

[jen0830]

I just came across this old thread, and, after sweeping off the dust, I'll provide some accurate information. The CEO of the $6.1 billion dollar company known as Victoria's Secret is a Pi Beta Phi from Oklahoma named (Sharen) Jester Turney.
She named it Phi Beta Pink as a honor/wink for Pi Beta Phi. The Pi Phis at OU are reportedly very pretty and feminine, and many wore pink.
The Angel is the unofficial symbol of Pi Phi, so Jester creatively capitalized on this aspect of Pi Beta Phi and created a HUGE hit with this marketing tool. The fashion shows are televised worldwide with superstar models.
Many chapters of Pi Beta Phi have "Pink Parties" to raise money for philanthropic projects. It has been a win/win for all concerned.

[33girl]

There is no company called Victoria's Secret. It is part of Limited Brands.

[MysticCat]

Originally Posted by 33girl

There is no company called Victoria's Secret. It is part of Limited Brands.

Not mutually exclusive. Victoria's Secret is a company that us wholly owned by L Brands.

[ree-Xi]

Originally Posted by jen0830

I just came across this old thread, and, after sweeping off the dust, I'll provide some accurate information. The CEO of the $6.1 billion dollar company known as Victoria's Secret is a Pi Beta Phi from Oklahoma named (Sharen) Jester Turney.

>> Thank you for sharing some accurate information! Oh, wait...

Originally Posted by DGTess

See this story on the CEO of Victoria's Secret, Sharon Jester Tunney, a DG from Oklahoma.

http://digital.watkinsprinting.com/p...tion/?i=151514

>>DGTess, thank you for clearing that up!

Originally Posted by jen0830

She named it Phi Beta Pink as a honor/wink for Pi Beta Phi. The Pi Phis at OU are reportedly very pretty and feminine, and many wore pink.

>>I bet if you look at any sorority or any group of young women, a certain percentage would wear the color pink at any given time. I also guarantee that many women in other sororities at other schools are "reportedly very pretty and feminine."

Originally Posted by jen0830

The Angel is the unofficial symbol of Pi Phi, so Jester creatively capitalized on this aspect of Pi Beta Phi and created a HUGE hit with this marketing tool. The fashion shows are televised worldwide with superstar models.

Many chapters of Pi Beta Phi have "Pink Parties" to raise money for philanthropic projects.

It has been a win/win for all concerned.

Don't you think it's odd that someone would create something that means something special to a very small, exclusive group, for millions of other people to wear?

Apparently the myth is being propagated elsewhere online...

"What is Victoria's secret???
The Victoria's secret store has a secret. My girlfriend just got initiated into her sorority pi beta phi which is the sorority the designer of victoria's secret made. Only the girls in pi beta phi know the secret and apparently nobody else does.

Does anyone know what the secret is or could be, she says i will never find the answer and her sorority has sworn to secrecy to never tell, and signed some piece of paper to say the will never tell anyone outside the sorority."

http://forum.bodybuilding.com/showth...hp?t=129282281

Thanks to the Internet and even the invention of the telephone, it's so easy to research stories like this one.