Poor Alumnae Relations "Apology Letter?"

[33girl]

It doesn't hurt to say something like "we are making a real effort this year to get more involved with alumnae and keep them in the loop." State it, then move on.

Originally Posted by AnchorAlumna

E-mail is fine EXCEPT...if your chapter is several decades old. The older the alum, the less likely they'll have e-mail or even check it more than once a month. At least once a year, send an actual paper mailing. I would suggest either right after recruitment or right before your Founders Day. It could be a postcard! At least snail mail the women who don't have e-mail.

COMPLETELY agree on this. Also, if you want alums to get in contact with you, put a note in your college's alumni magazine. Many people keep their address current with the school but not their GLO.

[groovypq]

Originally Posted by 33girl

COMPLETELY agree on this. Also, if you want alums to get in contact with you, put a note in your college's alumni magazine. Many people keep their address current with the school but not their GLO.

Also, sometimes your school's alumni office will do a mailing for you. Hey, it helps them too - most alumni stay active based on an affinity group. Because my chapter tied its 25th anniversary celebration to Homecoming, the alumni office handled mailings for us.

At the very least, they or the development office should be able to provide a list of snail mail and/or email addresses for you.

[adpiucf]

Agreed that you should budget for an annual hard copy letter to the alumnae. You can team up on this with your chapter house corporation and/or area alumnae association to save on mailing costs. Win/Win for everyone.