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Email may be an effective approach for the people you already know; but personally I would rather receive a phone call or in-person request even from young women I know. It's much more personal and I can easily describe what materials and the formats I will need them in to write the recommendation. With some sororities going completely digital in this process it can vary and I think at this point it's much better to confirm in a personal conversation.
I think a personal phone call is the only way to approach strangers you are asking of this favor. When I receive random emails (sometimes with loads of other women cc'ed) or even Facebook messages, I feel like the woman is not really trying hard and often these impersonal approaches can come off as rather entitled.
A simple call like "Hi Ms. XYZ. My name is Penelope PNM and I will be rushing at SEC U this fall. Ms. ABC is my drama teacher and will be writing an ABC recommendation for me and she suggested I contact you to discuss the possibility of recommending me for XYZ."
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