Recruitment Methods

[kaitapoul]

Originally Posted by Senusret I

Hey hey hey! I pledged at a Big East chapter, too! (Mu Alpha - Georgetown)

- Co-sponsored service projects majority-minority clubs/organizations

And although APO is not a multicultural fraternity, you can create rush fliers which highlight the fraternity's diversity. At Mu Alpha, it's a big deal to have fliers with Bill Clinton, because he's a Mu Alpha initiate. Why not create a series of fliers to hang around campus?

Here is a list of African American brothers you might want to include in your advertisements:

Michelle Obama
Melody Barnes (White House Domestic Policy Advisor)
St. Claire Bourne (African American Documentary filmmaker)
Rashid Darden (Author - jk jk haaaaa that's me)
H. Patrick Swygert (Former President of Howard University)
Togo West (Former Secretary of the Army, Former Secretary of Veteran's Affairs)
Mike Garrett
Bob Love
Sid Williams (husband of Maxine Waters - not sure if he is black though)
Samuel Pierce (Former Secretary of Housing and Urban Development)
Howard Thurman
and
Martin Luther King, SENIOR

Pick a few of these to go with other brothers on your fliers. If nothing else, it's positive public relations.

Good luck!

Thanks for the suggestions! I'll pass them along to the appropriate people.

Originally Posted by naraht

Unfortunately, there is nothing to indicate that a woman should be checking it out. A woman may see it on the back of a man and think it is only a fraternity.

I've found that some socials have their service programs organized enough that they can really partner with APO, but others are just happy to find someone organized enough in service for them to be able to use to get the required service. I'm not sure how to find that out in advance, but something to keep in mind with flexibility in how to contact them...

As for minority issues, if you are where I *think* you are, there is an extension effort at the Primary HBCU for your state which is *most* of the way from your campus to the campus that your basketball coach used to coach at. Perhaps you can invite them to campus for rush events?

There are some chapters that have turned school rivalries into service projects, I *definitely* think you could pull it off with the school where your coach used to be.


Speaking of which, for "safety"'s sake I'd make sure that you have Gold be the primary color of the t-shirt. Wouldn't want people on campus to think you are wearing Wildcat blue.

As far as our shirts go, we actually sort of went with the opposite of what you are saying, color wise. We have a bright blue (kinda like the skype shade of blue) to stand out against all of the school colors on our campus. The font and design of the shirt is actually pretty girly, and a majority of us are females. But I see you're point...we didn't include the word fraternity because we didn't want people to be turned off, but we left the word bro. It's definitely something for us to look into for next recruitment.

We have been in contact with the expansion chapter at our HBCU and we plan on working closely with them in the future, with events etc since it's not to far away. We are very excited for them to be joining us!

Planning a rivalry service event is very plausible. I'm really close with brothers at the rivalry, since that's where I grew up, so coordinating it should be easier. (Minus the fact that they have 100+ in their chapter and we've got 20 haha....I think we'd make it a campus wide event of course).

Thanks for the suggestions, friends!