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  #1  
Old 08-09-2011, 08:34 PM
DrPhil DrPhil is offline
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Originally Posted by shirley1929 View Post
Let's be honest, if the guys get the shirts in the spring, the hope is that they'll wear them all summer so that PNM's see them!
lane swerve/

What on Earth does guys wearing tshirts have to do with sorority PNMs? GLO cultures differ but can't attracting PNMs through men be problematic?

/lane swerve
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  #2  
Old 08-09-2011, 08:42 PM
shirley1929 shirley1929 is offline
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Originally Posted by DrPhil View Post
lane swerve/

What on Earth does guys wearing tshirts have to do with sorority PNMs? GLO cultures differ but can't attracting PNMs through men be problematic?

/lane swerve
Swerve anytime you like!

I would guess the thinking has multiple layers...1) It's more people that can wear your letters on multiple occasions (its not like the shirts can be given to other women outside of XYZ, so 50% of the student body is out) and 2) The PNM's are coming to town for orientation and will hopefully see Joe cute Frat Guy who happens to be in summer school wearing that shirt. It beats the heck out of a flyer on a tree on campus, that's for sure!

Now, the other side of it is drunk barfing frat guy wearing your shirt and being a general nuisance...I'm guessing he gets his stripped off of him posthaste.

Clearly the pros must outweigh the cons, because it's been going on for decades at these places.
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  #3  
Old 08-09-2011, 09:03 PM
DrPhil DrPhil is offline
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Originally Posted by shirley1929 View Post
Swerve anytime you like!

I would guess the thinking has multiple layers...1) It's more people that can wear your letters on multiple occasions (its not like the shirts can be given to other women outside of XYZ, so 50% of the student body is out) and 2) The PNM's are coming to town for orientation and will hopefully see Joe cute Frat Guy who happens to be in summer school wearing that shirt. It beats the heck out of a flyer on a tree on campus, that's for sure!

Now, the other side of it is drunk barfing frat guy wearing your shirt and being a general nuisance...I'm guessing he gets his stripped off of him posthaste.

Clearly the pros must outweigh the cons, because it's been going on for decades at these places.
Thanks for responding. I truly do not see the pros but this isn't my lane so there is a lot that I do not know.

How do you all know that this is working? Do PNMs tell you all that they "discovered" NPC sororities because of these shirts on men? You all don't think that kind of sucks that they "discovered" NPC sororities via tshirts on men?
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  #4  
Old 08-09-2011, 09:17 PM
shirley1929 shirley1929 is offline
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Originally Posted by DrPhil View Post
Thanks for responding. I truly do not see the pros but this isn't my lane so there is a lot that I do not know.

How do you all know that this is working? Do PNMs tell you all that they "discovered" NPC sororities because of these shirts on men? You all don't think that kind of sucks that they "discovered" NPC sororities via tshirts on men?
Since I'm not there, this is all merely speculation on my part. (Sorry, I should have said that at the beginning, but I didn't think this was going to be such a big discussion!)

I'm sure they don't hear about it from the PNM's directly, just as you don't go tell Coca-Cola you saw their billboard on I-95. I think the hope is that an idea is planted like "Wow, Hottie Mchottenhot was wearing NOP's letters, his fraternity must mix with NOP, so maybe I should give them a good look during recruitment".
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  #5  
Old 08-09-2011, 09:28 PM
DrPhil DrPhil is offline
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Originally Posted by shirley1929 View Post
I'm sure they don't hear about it from the PNM's directly, just as you don't go tell Coca-Cola you saw their billboard on I-95.
Well, there are customer surveys but a billboard on I-95 is a neutral venue. Are men a neutral venue for sorority advertising (assuming that some GLOs feel the need to advertise)?

Quote:
Originally Posted by shirley1929 View Post
I think the hope is that an idea is planted like "Wow, Hottie Mchottenhot was wearing NOP's letters, his fraternity must mix with NOP, so maybe I should give them a good look during recruitment".
Oh.

I flush that in the toilet with "this NPHC sorority was in the stepshow so I am now interested in joining"/"this NPHC sorority hangs with this NPHC fraternity so I want to join it."

/end lane swerve
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  #6  
Old 08-09-2011, 09:29 PM
katydidKD katydidKD is offline
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Originally Posted by DrPhil View Post
I flush that in the toilet with "this NPHC sorority was in the stepshow so I am now interested in joining"/"this NPHC sorority hangs with this NPHC fraternity so I want to join it."

/end lane swerve
Correct.
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  #7  
Old 08-09-2011, 09:32 PM
katydidKD katydidKD is offline
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Well, there are customer surveys but a billboard on I-95 is a neutral venue. Are men a neutral venue for sorority advertising (assuming that some GLOs feel the need to advertise)?
What if the billboard on I-95 had a gorgeous half naked woman drinking a coke?
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  #8  
Old 08-09-2011, 09:33 PM
DrPhil DrPhil is offline
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What if the billboard on I-95 had a gorgeous half naked woman drinking a coke?
This is the second time you've said this so I must ask why you think I am attracted to women.
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  #9  
Old 08-09-2011, 09:43 PM
shirley1929 shirley1929 is offline
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Originally Posted by DrPhil View Post

I flush that in the toilet with "this NPHC sorority was in the stepshow so I am now interested in joining"/"this NPHC sorority hangs with this NPHC fraternity so I want to join it."

/end lane swerve
Agreed, BUT every chapter wants (in a perfect world) every girl going through to want them - at least at first. Notice I didn't say "I want to pledge that chapter because of Hottie McHottenhot" I said "give them a hard look". In theory, the recruitment process should then whittle down the people who are there for the right reasons.

The billboard on I-95 with the hot person you're attracted to makes you LOOK at it. The product should really be what makes you buy it.
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  #10  
Old 08-09-2011, 09:46 PM
katydidKD katydidKD is offline
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Originally Posted by shirley1929 View Post
Agreed, BUT every chapter wants (in a perfect world) every girl going through to want them - at least at first. Notice I didn't say "I want to pledge that chapter because of Hottie McHottenhot" I said "give them a hard look". In theory, the recruitment process should then whittle down the people who are there for the right reasons.

The billboard on I-95 with the hot person you're attracted to makes you LOOK at it. The product should really be what makes you buy it.
Yes. This is what I meant.
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  #11  
Old 08-09-2011, 09:50 PM
DrPhil DrPhil is offline
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Originally Posted by shirley1929 View Post
The billboard on I-95 with the hot person you're attracted to makes you LOOK at it. The product should really be what makes you buy it.
I will also look at the billboard on I-95 if it just says (insert product that I like). That's how companies like McDonald's are able to market themselves. Besides, billboards with "hot people" are not found on any highways that I drive on unless it is a company like Hooters or a "gentleman's club."

Point being, there are better ways to do it. People will either notice you or not notice you.
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  #12  
Old 08-09-2011, 09:24 PM
katydidKD katydidKD is offline
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Originally Posted by DrPhil View Post

How do you all know that this is working? Do PNMs tell you all that they "discovered" NPC sororities because of these shirts on men? You all don't think that kind of sucks that they "discovered" NPC sororities via tshirts on men?
Obviously there is no research data to back this claim up. But it works. Sex sells. Yes. Problematic, absolutely.

ETA--- I almost exactly referenced Coca-cola! Just like you don't tell them the hot woman in the commercial is what made you buy a case.
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  #13  
Old 08-09-2011, 09:32 PM
DrPhil DrPhil is offline
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Originally Posted by katydidKD View Post
Obviously there is no research data to back this claim up. But it works. Sex sells. Yes. Problematic, absolutely.
Very problematic. Oh well, I guess.

Quote:
Originally Posted by katydidKD View Post
ETA--- I almost exactly referenced Coca-cola! Just like you don't tell them the hot woman in the commercial is what made you buy a case.
I'd be more inclined to buy because of a hot man than a hot woman. I'm even more inclined to buy because I want to drink Coca-Cola than because of any type of sexual soda stuff. Noticing something doesn't mean you want it.

Last edited by DrPhil; 08-09-2011 at 09:36 PM.
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  #14  
Old 08-09-2011, 09:35 PM
katydidKD katydidKD is offline
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Originally Posted by DrPhil View Post

I'd be more inclined to buy because of a hot man than a hot woman. I'm even more inclined to buy because I want to drink Coca-Cola than because of any type of sexual soda stuff.
Okay, a hot person that is of the gender you are attracted to. You may buy coca-cola because you want one, but so much money and attention is placed into advertising by these companies because research tells them what makes their product sell. Just like i wonder if i would really buy abercrombie jeans if i didnt sub consciously hope some ripped dude in boxers is going to come to me as the advertisement suggests.
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  #15  
Old 08-09-2011, 09:40 PM
DrPhil DrPhil is offline
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Originally Posted by katydidKD View Post
Okay, a hot person that is of the gender you are attracted to. You may buy coca-cola because you want one, but so much money and attention is placed into advertising by these companies because research tells them what makes their product sell. Just like i wonder if i would really buy abercrombie jeans if i didnt sub consciously hope some ripped dude in boxers is going to come to me as the advertisement suggests.
Noticing something doesn't mean you want it. I see Abercrombie but find it horrendous especially for someone in my age group.

More importantly, Coca-Cola and Abercrombie are not sororities rooted in sisterhood. LOL.

If some sorority chapters want to play this game, okay. But a Delta aspirant better not ever tell me that she became interested in Delta because of a man.
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