Come up with a values-based table tent design that puts LFS at the front and center instead of the name. Having a values-driven advertisement instead of the usual "Rush APhiO" advertisements that chapters usually do tends to attract people who are genuinely looking for something like us, whereas greek-lettered driven advertisement tends to attract those who don't understand how we are different than the socials or want a set of cheap letters. Come up with that design and hit every possible location you can on campus with those table tents and posters.
My then-PG came up with this design in Fall 2009 to use as everybody's facebook picture during recruitment, and it started spreading across facebook as other chapters liked it. This works well for them because it is in the same style, font, and vein as their table tents. I've provided a link to the full-sized master iimage:
Another one of my chapters redesigned it like this:
I'm a big proponent of not using the greek letters in our advertising and using the torch logo or spelling out the name instead. It looks less "fratty" and appeals to those who are not looking for an IFC/NPC/NPHC/NAFLO experience because they're either a member of one of those groups already or they are turned off by social greek life. Prospective members don't know how or why we are not like those groups, and it is up to us to sell them as to why. If you're wanting to differentiate yourself from the herd of GLOs, why recruit in the exact same manner as them?
I know there are those here who disagree with not using the greek letters and that we should be able to sell our fraternity by the letters alone. Frankly, if APO was a household name on campus and everybody knew who we are, what we do and why we're different than the socials, we wouldn't need to recruit because they would be beating down the doors of the chapter office to pledge.
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