We had an "A bucket." For every A (on a paper or test, during the year, in a class for the first meeting after semester break), you can put your name in the bucket. Do a drawing once a week or once a month (make it something pretty nice that people really want). One idea might be waiving the fee to formal, esp if it's an expensive one, or some of the nicer jewelery or badges. It's pretty easy to find stuff that's not going to break the bank but that the girls will love.
Suspending formal events may make people resentful rather than motivated. Carrot, not stick.
Try making study hours more appealing - have food, make sure there are breaks but that they don't last too long (say a 5 minute dance party -in another room in case people want to keep working). Make a 3 hour study period, but people only have to come for one hour.
Make a "study board" where people can post what they need help in, or brag about what they did well in.
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