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Fraternity Recruitment Recruitment event ideas, membership retention, publicity, recruitment policies, etc.

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Old 09-04-2009, 03:39 PM
DeltNick DeltNick is offline
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Join Date: Feb 2009
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I'd say that most of the introverted guys are really into the Fraternity. I've had great conversations with them in private about our Fraternity, our recruitment strategies, etc. The problem is simply execution. We tend to be great strategists, but we always falter when it comes to execution.

Example: Last spring, there were a lot of events planned for rush; laser tag, bowling, brewery tour, dinner at a nice restaurant, etc. However, most of these events never materialized, and as such, interest during rush dropped off considerably. My pledge class consisted of myself and a person that I had never seen at any events who was apparently a friend of a brother. That person dropped after two weeks, and for a while, I was the only pledge until I convinced one of my friends to pledge with me.

I have really been stressing the idea of brotherhood events. I feel like in order for us to be able to display outward pride in our Fraternity, we need to reestablish the connection between all of the brothers. I want non-members to perceive our Chapter as strong. Not elitist, not arrogant, and not mega-exclusive. I just want everyone to be able to see the strong bond that we have with each other, so that they will want to be a part of it. That is why I encourage brothers to do things together, and wear at least one thing with our letters on it when they do. I want people to look at us and think, "Oh, those guys are in (our Fraternity). They really have a strong bond between their brothers."

Most everyone in the Chapter wants this to succeed. In addition to the brotherhood events, I'm going to encourage some of our more extroverted brothers to work on recruitment with our introverted brothers. Example: if I need two people to oversee a table on the walk, I'll pair an extroverted guy with an introverted guy. I feel like it's always easier to overcome obstacles by working together, but maybe that's just me. In this case, though, I think it can really help.

As for the lazy brothers, there are only a handful of them. Most of their attitudes are centered on the idea that our fate is inevitable, that nothing can work, and that we should just enjoy the time we have while it lasts. Ideally, I would like to convince them that this is not the way to think.

One of the ideas I had was to have a one-on-one conversation with each of my brothers, and ask them what it was that made them join our Fraternity. At one point in time, every brother felt a connection with our Fraternity that was so strong that it caused them to devote their time and efforts to pledging. I want to reinvoke that connection, as I feel it can be a foundation of establishing pride within our Chapter again.

For me, it's easy. I just pledged, so the feeling of pride and happiness at being apart of my Chapter is still fresh. Some of my brothers may have forgotten this feeling along the way, which is why I want to remind them.
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