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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #5  
Old 01-02-2009, 11:35 AM
ASTalumna06 ASTalumna06 is offline
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Join Date: Jul 2008
Location: Queens, NY
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Quote:
Originally Posted by GammaDelt View Post
I think our problem has two parts: first, we can't "legally" advertise on campus, because we don't have campus recognition. So that puts having on-campus events, like speakers, and resume writing how-to's out.
so I'll refer you back to this...

Quote:
Originally Posted by ASTalumna06 View Post
Secondly, visit PhiredUp.com. Read the blog and resources. Find out what a Names List is.. and use it. Focus on doing smaller, NORMAL activities with a few members and PNMs (movies, dinner, studying, etc.). And remember: people don’t join organizations.. people join people. Try to meet as many as you can.
You can't advertise on campus, which is why each individual sister has to become your advertisements. Do they wear letters? Are they members of other organizations on campus? Do they attend a lot of events and activities put on by other students? You have to put yourself out there if you want other people to be aware of who you are. But that doesn't require you to have pretty posters and huge events.

If people are dropping for the reasons you gave (time commitment/can't figure out why it's worth it to pledge), you might want to spend more time explaining to PNMs what it is that you do. What you might want to do is to create a semester's calendar of events (if you don't have one made up already), and give it to each PNM as it gets closer to the time to hand out bids. Explain the time commitment, and be honest about it.

Also, you need to talk to them about the importance of what you do. Explain what it means to be a part of your organization. If PNMs just see you going through the motions, they won’t understand why they’re pledging. And why would anyone want to spend months learning about something that means very little to them?
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