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My questions is, what is the benefit of nationals and especially Chapters going out of their way to promote a group of familiar names as a recruitment tool?
Let's agree that there are varying levels of acceptable notariety, such as important political, civic, or industry leaders. I understand the appeal of being in "good company", and like breeds like. And it can be fun to associate one's experience with that of a celebrity or true role model, because we have gone through the same ritual, had similar experiences.
But, do people really choose ABC over XYZ because so-and-so was a member? Does that person maintain a relationship with the organization? Do they embody the values and missions of the organization to point of becoming iconic?
The point of promoting the membership of people whose names are familiar "just because" - I don't get that.
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