Too fat to recruit: or, DePauw, the Sequel

[ForeverRoses]

Originally Posted by fantASTic

Unfortunately, today that is considered hazing and is strictly prohibited.

My University had a campus wide wellness program where individuals and organizations (usually all of the greek ones) would compete for awards. You would earn points for doing things like donating blood, going to certain speakers, going to church/synagoge/temple, and for working out at the student health center. We had chapter-wide points goals that we had to meet every quarter-so in a way we did require members to work out in some way- even if it was just going bowling or ice skating.

[kathykd2005]

Originally Posted by ForeverRoses

My University had a campus wide wellness program where individuals and organizations (usually all of the greek ones) would compete for awards. You would earn points for doing things like donating blood, going to certain speakers, going to church/synagoge/temple, and for working out at the student health center. We had chapter-wide points goals that we had to meet every quarter-so in a way we did require members to work out in some way- even if it was just going bowling or ice skating.

That's a really good idea.

[UGAalum94]

About the Dove thing:

Yes, I agree with AGDSquirrelGirl that companies are still in the business to make money so they can't depart from what's expected too much.

I'd be completely behind the campaign as a progressive idea had they in a low key way started to use these women in campaigns. The departure from Cosmo and typical advertisement IS commendable.

The amusing/absurd part to me is that they've wrapped themselves in a rhetoric of liberation that doesn't really match the scale of what they've done or even what some of their product line is all about.

But again, I'm not anti-Dove particularly. I don't consider this campaign to be worse than traditional campaigns using the clinically underweight. I just question how much it's really progressive considering that a company who sells cellulite diminishing lotion can't really afford for you to believe that you don't need it.

[ΑΓΔSquirrelGirl]

Originally Posted by AlphaGamUGAAlum

About the Dove thing:

Yes, I agree with AGDSquirrelGirl that companies are still in the business to make money so they can't depart from what's expected too much.

I'd be completely behind the campaign as progress idea had they in a low key way started to use these women in campaigns. The departure from Cosmo and typical advertisement IS commendable.

The amusing/absurd part to me is that they've wrapped themselves in a rhetoric of liberation that doesn't really match the scale of what they've done or even what some of their product line is all about.

But again, I'm not anti-Dove particularly. I don't consider this campaign to be worse than traditional campaigns using the clinically underweight. I just question how much it's really progressive considering that a company who sells cellulite diminishing lotion can't really afford for you to believe that you don't need it.

I don't think they're point is that we're all absolute models of perfection at all times. I think it is much more of a "love your body" message. I strongly believe that it should be OK for women to be confident in themselves. I DON'T believe that that attitude and wearing make up or using self tanner or cellulite lotion are mutually exclusive. Men work out, tan, get hair plugs, and buy red cars that make lots of noise because it boosts their ego. Women wear make up and sexy or flattering clothes for the same reason. The problem is that today when I babysit a twelve year old girl, she is giving me a constant barrage of questions about dieting, getting skinny, make up, what boys like, how to make her boobs look bigger...etc. And it's not so she can boost her ego, or because she wants to be nice healthy. It's so that really cute guy in homeroom will like her better than her friend. She's twelve. That's too early. She will probably be stuck in this rut for years. She'll be miserable, because she will base her self worth on the pictures in magazines, skinny models, and tiny teen stars. Beauty is health and confidence. To me that is their message. No one is perfect. Personalities and minds can always use a tune up. So can a body. Humans aren't plastic...we change. But one person's beauty doesn't apply to the next. That's what I get out of their campaign...beauty is health and confidence.

[UGAalum94]

They're certainly making that message a critical part of their campaign more than, what was it 33Girl said, the Latvian waifs?

And I think a lot of people are more favorably disposed to their products because of it.

In the context of this thread, what was the point again?

[ΑΓΔSquirrelGirl]

Originally Posted by AlphaGamUGAAlum

They're certainly making that message a critical part of their campaign more than, what was it 33Girl said, the Latvian waifs?

And I think a lot of people are more favorably disposed to their products because of it.

In the context of this thread, what was the point again?

Here you are, it's the eleventh post down:

http://www.greekchat.com/gcforums/sh...=88145&page=23

[UGAalum94]

Originally Posted by ΑΓΔSquirrelGirl

Here you are, it's the eleventh post down:

http://www.greekchat.com/gcforums/sh...=88145&page=23

Help me out here; I still don't see the link to recruitment or how my feeling about Dove's ad figures in. I know I didn't bring it up.

ETA: was I supposed to look at KDs involvement with the Real Beauty campaign as having implications for improving situations in recruitment where people rely on image to make judgments?

[ΑΓΔSquirrelGirl]

Originally Posted by AlphaGamUGAAlum

Help me out here; I still don't see the link to recruitment or how my feeling about Dove's ad figures in. I know I didn't bring it up.

Ok do you see where KD begins talking about it? It started there. Read it. Then go to the next one. Read it. Then repeat until you get it.