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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #1  
Old 02-22-2007, 10:28 AM
OrigamiTulip OrigamiTulip is offline
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I looked at your sorority's website, and I'm going to be blunt here for a minute. Using puns on your sorority's name, such as saying "Come have your chance to meet a HOT sister," "Proud to be HOT,"and holding events like "Meet Market" are probably not helping to attract quality women. Your national website doesn't have any of those things on it, and I didn't see it on any of your other chapters' websites, so it's probably safe to say that HOT isn't your official nickname. Stick to using your full name, or appropriate nickname, instead of making low-brow puns.

Will that solve all of your recuritment problems? No, but its a good place to start.
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Last edited by OrigamiTulip; 02-22-2007 at 11:15 AM.
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Old 02-22-2007, 11:23 AM
PenguinTrax PenguinTrax is offline
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Quote:
Originally Posted by OrigamiTulip View Post
I looked at your sorority's website, and I'm going to be blunt here for a minute. Using puns on your sorority's name, such as saying "Come have your chance to meet a HOT sister," "Proud to be HOT,"and holding events like "Meet Market" are probably not helping to attract quality women. Your national website doesn't have any of those things on it, and I didn't see it on any of your other chapters' websites, so it's probably safe to say that HOT isn't your official nickname. Stick to using your full name, or appropriate nickname, instead of making low-brow puns.

Will that solve all of your recuritment problems? No, but its a good place to start.
I agree. It also doesn't help that the national website hasn't been updated in close to a year - it tells the potential members that there isn't an infrastructure to support the chapters and basically, that people just don't care.

Your pics pages show alcohol use (beer bottles, wine glasses, etc.) and this is a turn-off.

It sounds to me, from what little I've heard and seen on the web sites, that more than anything your group has an image problem. It's a tough row to hoe...hopefully your chapter and your national authority are up to the challenge.
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  #3  
Old 02-22-2007, 02:47 PM
HomegaTgrl1990 HomegaTgrl1990 is offline
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Thanks!!

In response to the hazing comment, no we dont haze at all but there is an educational process. We want to make sure the girls are serious and will work together with us and not flake out, I am sure you understand this.

Thanks for all the feedback, I understand that the website has not been updated and need to be ASAP. We are in the process of getting the information from an older alumni sister. And efinately need to make changes to that and the whole posting of in appropiate pictures. We are in a kind of rebuilding stage.

I understand the puns, and should use our full name instead of "HOT" as our nickname, the feed back is great and is very helpful in fixing our image!!

Thanks so much and if anyone else has any other things to offer thats awesome
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Old 02-22-2007, 02:56 PM
KSUViolet06 KSUViolet06 is offline
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Please note that no one here is picking on you, we're just offering some constructive criticism to help. I'm sure you want us to be as honest as possible.

Some of you may not agree with or understand this next piece of advice but:

Honestly examine how you market yourselves. Do you market yourselves as the "anti-sorority" group? The group that is "different from your typical sorority"? I feel like everybody's campus has a sorority that advertises itself as this. The "different" sorority experience. That doesn't always work.

Girls who join sororities are looking for a certain experience. They're looking for sisters, letters ,date parties, formals, etc. Some girls might think that because you're a local, you don't offer the same things as the other national groups do. Show girls that you are offering an experience that is compaprable to the other sororities on campus. Let girls see that the women in your sorority are different and unique, but what you offer is just as good as other groups.


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