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I don't think its that negative...at least wrongfully so. I hear it most often when people are talking about a weak college football schedule...for example "who is Bama playing?"---"Some Mississippi directional school." If they were a really good school or had really good athletic programs, people would know their name. Another example, Southern Miss, which nobody really refers to as a directional school, at least not outside of Mississippi because they've established themselves as a decent program.
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