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Part of the reason for the current recession is the false economy we had in the past few years. The reason so many dot-com startups went bust is because they were not charging. The original model was to get money out of investors to start a site. These investors bought both stock and advertising space. Stock prices soared, companies failed to turn actual profits, and advertisers did not see the return on their investments. Therefore, a new model was necessary in which the money came from the consumers. That was when many sites decided to charge fees. Makes perfect sense to me.
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