I'm partial to M.A.C. bronzer, the shimmery kind. As with all bronzers you have to adjust how much you put on to make sure you don't end up looking like you are wearing too much.
I am not that pale, but I use a translucent powder from revlon that is just a bit warmer than my skin and then my clinique blush--together they made a really nice bronzer. and easy.
I'm partial to the Chanel bronzer. I can't remember the color....maybe Sienna? It doesn't give your face the dirty look that some bronzers can give....I had that problem with the Nars bronzers. I used to use MAC and I liked that too.
The problem I have with MAC is that their stuff is so thick and heavy that it causes you to break out. I used to use their powder until I started getting pimples and I'm one of those girls who never gets pimples. I stopped using the powder and stopped getting pimples.