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Sounds like PR is your problem. Why don't the men organize a fraternity-wide (or greek-wide and include the ladies) philanthropy event that could act as both a PR, service and recruiting event. I'm sure all of your nationals would be pleased and the university might even co-sponsor/support $$ it as well. You can't lose. My campus has a similar # of students and only about 70 women came out for recruitment. Again, the non-greeks are not seeing the benefits of affiliation and therefore are not affiliating. This is definitely an issue in the northeast were being in a GLO is not pre-destined before your feet hit college soil.
Good luck.
Denise
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Delta Phi Epsilon
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