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Originally Posted by irishpipes
I also wonder what the inner workings are that lead some to schools to open when there doesn't appear to be a demonstrated need. I know there can be other compelling reasons, I just wish I knew what they were in each case!
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I know that in a couple of cases it's the need to bring more alumni money into the university. Greeks donate to their undergraduate alma maters almost twice as much as their non-Greek counter parts. If a university creates more Greeks, they are expanding their potential donor base. In one of my PhD research classes, we were in class with individuals from all disciplines. One of the ladies in the class was from University of Kentucky and worked in the alumni giving office and every piece of research she found indicated that students are more likely to donate to their undergrad institution than their graduate institution. Alumni who were Greek feel more highly identified with their alma mater than non Greeks and give more. At some schools, almost twice as much or more. I have a feeling this is the real reason my alma mater suddenly found land for Greek expansion after saying for two decades there was no land.
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