I just visited their site. I did a sample itinerary and found flights for 1.5 weeks from now for $8.01 each way. Wow.
I haven't heard much from Spirit (which is odd, considering my senior thesis was on the airline industry and I've kept up with them since then), but I think they're counting on the extremely low fares moreso than the ads to get people to their website.
Do you know what medium they were using for the (non-Double D) ads? That might affect their approach, too (ex. If they're using those on Facebook, but have a "good" ad in Newsweek, then it makes more sense).
ETA:
Quote:
Originally Posted by AGDee
To get the $9 fares you have to pay to join the $9 fare club. They send you lists of those fares and the dates you can use them. You can never get a $9 fare each way from the way the fares are scheduled and the return fare always seems to be almost twice what it would be normally. It's a gimmick and borders on a scam if you ask me. I was a member of the $9 fare club for a year and ditched it because it just wasn't worth it.
Plus, Spirit is the one who is charging for carry ons and for checked luggage so you pay either way. They charge for everything.. absolutely everything. You don't end up saving any money.
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Interesting. Thanks!
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