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I wouldn't call it a stereotype because that is what we are. It is stated in our mission statement plain and clear. Sure non-Jews can join, some chapters encourage it while others passively recruit them. But personally, I feel a closer bond to my Jewish AEPi brothers.
I would certainly emphasis Jewish in rush, but not to the extent of that statement. For any other brothers who happen to be on GC, I think highlighting well known Alumni is the best way to go. Except Zuckerburg, he is a bit too well known, and the Social Network didn't really highlight AEPi so well. Alumni like Jerry Lewis, Chet Simmons(Rush AEPi in ESPN font), Gary Bettman (NHL logo with Rush AEPi inside), etc.
That's my 2 cents on this issue. Our rush chair is still working on it.
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