Oh, wow. I go on vacation and come back to such a lively thread.
Quote:
Originally Posted by naraht
I don't particularly think that this argument is helping the Original Poster, but I think to give more complete advice, we need a better feeling for the campus. What will help at Auburn may not help at Stanford or vice versa
Even general descriptions will help (If you don't feel comfortable indicating the school, indicating what sports conference that your school plays in will tell us 90% of what we need to know)
|
We're a Big East School for athletics. Our men's basketball previously coached at an SEC school, in state.
We currently have around 22 actives, but like I said, 10 or 12 of us graduate this year. We are trying to rebuild, essentially because our previous leadership didn't have the best reputation (simply put).
Quote:
Originally Posted by arvid1978
Come up with a values-based table tent design that puts LFS at the front and center instead of the name. Having a values-driven advertisement instead of the usual "Rush APhiO" advertisements that chapters usually do tends to attract people who are genuinely looking for something like us, whereas greek-lettered driven advertisement tends to attract those who don't understand how we are different than the socials or want a set of cheap letters. Come up with that design and hit every possible location you can on campus with those table tents and posters.
I'm a big proponent of not using the greek letters in our advertising and using the torch logo or spelling out the name instead. It looks less "fratty" and appeals to those who are not looking for an IFC/NPC/NPHC/NAFLO experience because they're either a member of one of those groups already or they are turned off by social greek life. Prospective members don't know how or why we are not like those groups, and it is up to us to sell them as to why. If you're wanting to differentiate yourself from the herd of GLOs, why recruit in the exact same manner as them?
I know there are those here who disagree with not using the greek letters and that we should be able to sell our fraternity by the letters alone. Frankly, if APO was a household name on campus and everybody knew who we are, what we do and why we're different than the socials, we wouldn't need to recruit because they would be beating down the doors of the chapter office to pledge.
|
I designed our shirts for rush this semester (which is the first time in a while that we've even had shirts). On the front is says "Be a Bro. Rush A-Phi-O" with a fleur de lis on the front. On the back it says "Alpha Phi Omega: Be a Leader, Be a Friend, Be of Service. Ask me about rush or check us out on Facebook Alpha Phi Omega - Chapter Chapter."
Our PR person is really trying to stress our values, so I agree with this, however we are trying to find a happy medium with our letters and the values. Obviously we are service fraternity and that is what we do, so it's important for us to stress that.
I really like the idea that Senusret I had about emailing the socials...I'll have to look into that. We do have a few people that are in socials as well as with us, and we are hoping to maybe team up with those fraternities/sororities to do service projects.
Another issue we have is reaching our to our minority peers on campus. Do you have any suggestions on how to recruit a more diverse population? We are an extremely urban campus, and our lack of diversity is disheartening.
Threaded Mode
